Facebook Product Feed and Catalog Ad Templates

See every field Meta requires in a Facebook product feed, then send your products to your Meta catalog from Feedr in four steps.

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Get your products onto Facebook with a feed Meta accepts

A Facebook product feed is the list of products Meta reads to fill your catalog and build your catalog ads. Below you will find every field Meta requires, what each one needs, and the four steps to send your products to your catalog from Feedr.

Facebook covers the news feed, Marketplace, Stories and video placements, and it reaches a broader and older audience than any other social platform. For most catalogs it is where retargeting volume actually comes from. People here are catching up with friends, groups and local listings, not shopping, so products that already mean something to them, seen recently or clearly useful, do the best work.

Once your feed is running, the Meta catalog feed page shows how to design the catalog ads themselves.

Who Facebook is for

Retailers selling to buyers over 35
Broad, everyday product ranges
Campaigns that need reach as well as retargeting

Fashion Multi-Image Vertical Sale Layout

Fashion Multi-Image Vertical Sale Collage

Tech & Home Multi-Image Horizontal Display

Beauty Black Friday Single-Image Sale Ad

Facebook product feed requirements

Meta won't accept products that are missing details or have them in the wrong format. These are the details every Facebook product feed needs, and the recommended ones make your catalog ads work better.

Field	What it needs
`id`Required	A unique code for each product, usually your SKU. It has to match what your Meta Pixel reports, or your ads cannot connect sales to products.
`title`Required	The product name. Keep it to about 65 characters so it is not cut off.
`description`Required	A plain description with details like material or color. No HTML or text in capitals.
`availability`Required	In stock or out of stock. Products that are out of stock are not shown in ads.
`condition`Required	New, refurbished or used.
`price`Required	The price with its currency, like 9.99 USD.
`link`Required	The address of the product page in your shop.
`image_link`Required	The main product photo, at least 500 x 500 pixels. A changed photo needs a new link, or Meta keeps showing the old one.
`brand`Required	The brand name.
`item_group_id`Recommended	Ties the sizes and colors of one product together.
`sale_price`Recommended	The discounted price, when the product is on sale.
`additional_image_link`Recommended	Up to 20 extra photos.

These are the fields that matter most, not the full list. When you set up your feed, Feedr shows every field Facebook supports. The complete list is in the Meta catalog product fields.

Set up your Facebook product feed in 4 steps

Connect your store
Connect Shopify, WooCommerce, Magento, PrestaShop or another platform. It only takes a few minutes.
Create a Facebook feed
Pick the channel and choose which products to include.
Connect your Meta account
Connect your Meta business account to Feedr in a few clicks.
Send products to your catalog
Choose the Meta catalog your ads use, and your products start flowing in. Our guide covers switching from an existing feed.

Full walkthrough in the help center: How to connect feed to Meta catalog

Design Improved Catalog Ads

Stop running the same auto-cropped product photos as everyone else. Design catalog ads that actually look like your brand.

Build a template once and Feedr applies it to every product in your feed, rendered in all three creative formats: 1:1 for the feed, 4:5 for portrait placements, and 9:16 for Stories and Reels.