[{"data":1,"prerenderedAt":319},["ShallowReactive",2],{"footer-guides":3,"posts.chatgpt-ads-for-online-stores":13,"posts.chatgpt-ads-for-online-stores.related":313},[4,7,10],{"title":5,"path":6},"Meta Catalog Ads: A Practical Guide for Online Stores","\u002Fblog\u002Fmeta-catalog-ads",{"title":8,"path":9},"What is a Product Feed?","\u002Fblog\u002Fwhat-is-a-product-feed",{"title":11,"path":12},"How to Optimize Your Google Shopping Product Titles","\u002Fblog\u002Fhow-to-optimize-your-google-shopping-product-titles",{"id":14,"title":15,"author":16,"body":17,"date":293,"description":294,"draft":295,"extension":296,"image":297,"intro":298,"meta":299,"navigation":300,"path":301,"related":302,"seo":306,"stem":307,"tags":308,"updated":297,"__hash__":312},"blog\u002Fblog\u002F2026-09-27-chatgpt-ads-for-online-stores.md","ChatGPT Ads for Online Stores: How to Advertise Your Products in ChatGPT","jacob-moelby",{"type":18,"value":19,"toc":282},"minimark",[20,24,27,32,35,38,41,45,48,51,54,61,65,68,127,130,137,141,144,147,179,182,187,195,199,202,208,214,221,227,233,239,242,245,253,257,260,263,267,270,273,276],[21,22,23],"p",{},"More people now describe what they need to ChatGPT instead of typing keywords into a search box. When the question is about buying something, ChatGPT Ads lets you put your products in front of them, right below the answer.",[21,25,26],{},"This guide explains how ChatGPT Ads works for online stores, what your product feed needs, how to describe your products so they match the questions people ask, and how to set it all up with Feedr.",[28,29,31],"h2",{"id":30},"what-chatgpt-ads-are","What ChatGPT Ads are",[21,33,34],{},"Someone asks ChatGPT something like \"a waterproof hiking jacket for women under 150 euros that packs small\". Below the answer, ChatGPT can show sponsored products that fit the question: a photo, the price and a link to the store that sells it.",[21,36,37],{},"The ads are clearly marked as sponsored and kept apart from the answer itself. Paying for an ad doesn't change what ChatGPT says. It gives your products a place next to it.",[21,39,40],{},"The questions are long and specific, and the person asking usually has a clear need. That makes it a different kind of shopper than someone scrolling social media. They've already decided what they want, and they're asking for a recommendation.",[28,42,44],{"id":43},"how-product-ads-in-chatgpt-work","How product ads in ChatGPT work",[21,46,47],{},"You don't design the ads one by one. You add your product feed in ChatGPT Ads Manager: a file listing every product with its title, description, price, stock, photos and link. OpenAI reads the feed and builds an ad for each product from your titles, photos and prices.",[21,49,50],{},"When someone's question matches one of your products, that product can be shown as an ad below the answer. You set your budget and bids in Ads Manager, the same way you would on other ad platforms.",[21,52,53],{},"This means your ads are only as good as your product data. A clear title and a good photo decide both whether your product is matched to the question and how the ad looks when it's shown.",[21,55,56,57],{},"Read more about ",[58,59,60],"a",{"href":9},"what a product feed is and how it works →",[28,62,64],{"id":63},"what-your-feed-needs","What your feed needs",[21,66,67],{},"OpenAI publishes a specification that says exactly which details it expects and how they should be formatted. Your feed needs to follow it, or products may be left out. These are the details every product needs:",[69,70,71,79,85,91,97,103,109,115,121],"ul",{},[72,73,74,78],"li",{},[75,76,77],"strong",{},"A unique product code"," for each product or variant that never changes.",[72,80,81,84],{},[75,82,83],{},"A title",", including the size or color where it matters.",[72,86,87,90],{},[75,88,89],{},"A description"," that is factual.",[72,92,93,96],{},[75,94,95],{},"A link"," to the product page, with the right size or color selected where possible.",[72,98,99,102],{},[75,100,101],{},"The brand"," as it appears on your product page.",[72,104,105,108],{},[75,106,107],{},"Your store name."," It's the same on every product.",[72,110,111,114],{},[75,112,113],{},"The main photo"," for that product or variant.",[72,116,117,120],{},[75,118,119],{},"Availability",": in stock, out of stock, on preorder or on backorder.",[72,122,123,126],{},[75,124,125],{},"The price"," with its currency, like 79.99 USD.",[21,128,129],{},"If you sell products in several sizes or colors, you also need a group code that ties them together, so OpenAI knows they're the same product. A sale price and extra photos are recommended.",[21,131,132,133],{},"See the ",[58,134,136],{"href":135},"\u002Fchannels\u002Fopenai","full list of ChatGPT product feed fields →",[28,138,140],{"id":139},"writing-product-data-that-gets-matched","Writing product data that gets matched",[21,142,143],{},"People ask ChatGPT full questions, with details like size, material, use and price. The more of those details are in your product data, the easier it is to match your product to the question and show your ad.",[21,145,146],{},"Most stores' product data was written for their own website, where the product page, the photos and the menu explain a lot. In a feed, the title and description have to do that on their own. A few things help:",[69,148,149,155,161,167,173],{},[72,150,151,154],{},[75,152,153],{},"Put the important details in the title."," \"Trail Jacket\" says very little. \"Women's Waterproof Trail Jacket, Packable, Navy, Size M\" answers most of the questions someone might ask.",[72,156,157,160],{},[75,158,159],{},"Keep descriptions factual."," Material, fit, dimensions, what it's for and what's included. Marketing lines like \"the only jacket you'll ever need\" don't help anyone match your product to a question.",[72,162,163,166],{},[75,164,165],{},"Make sure the brand matches."," Use the brand name exactly as it appears on your product page.",[72,168,169,172],{},[75,170,171],{},"Link to the right variant."," If someone clicks an ad for the navy jacket in medium, the link should open the navy jacket in medium, not the default color.",[72,174,175,178],{},[75,176,177],{},"Keep price and stock accurate."," An ad for a product that's sold out, or cheaper in the ad than in your store, costs you a click and disappoints the shopper.",[21,180,181],{},"You don't have to rewrite every product by hand to do this. In Feedr you can build titles from several fields at once, like title, color and size with a separator between them, and change them with rules that apply only to some products. The same work improves your product data on Google Shopping and other channels too.",[21,183,56,184],{},[58,185,186],{"href":12},"optimizing your product titles →",[21,188,56,189],{},[58,190,194],{"href":191,"rel":192},"https:\u002F\u002Fhelp.feedr.com\u002Ffeed-management\u002Fmapping\u002Fhow-to-create-and-manage-mappings",[193],"nofollow","creating and managing mappings →",[28,196,198],{"id":197},"setting-it-up-with-feedr","Setting it up with Feedr",[21,200,201],{},"With Feedr, getting your products into ChatGPT Ads takes four steps.",[21,203,204,207],{},[75,205,206],{},"1. Connect your store."," Connect Shopify, WooCommerce, Magento, PrestaShop or another platform. It only takes a few minutes.",[21,209,210,213],{},[75,211,212],{},"2. Create an OpenAI feed."," Pick OpenAI as the channel. Feedr builds the file in the format OpenAI expects, and most of it fills in from your product data. Add your store name, which is the same on every product.",[21,215,216],{},[217,218],"img",{"alt":219,"src":220},"The output mapping of an OpenAI feed in Feedr, with a Create mapping button for the store name","\u002Fblog\u002Fchatgpt-ads-for-online-stores\u002Fopenai-store-fields.webp",[21,222,223,226],{},[75,224,225],{},"3. Add your feed in Ads Manager."," The connection guide on the feed page shows your feed link. Copy it exactly as shown and add it to your feeds in ChatGPT Ads Manager.",[21,228,229,232],{},[75,230,231],{},"4. See that it works."," When OpenAI fetches your feed for the first time, Feedr shows it on the feed page and the step is marked as done. If you want to check sooner, there's a button to check the connection.",[21,234,235],{},[217,236],{"alt":237,"src":238},"The feed link to copy in Feedr's OpenAI connection guide, with a Check connection button","\u002Fblog\u002Fchatgpt-ads-for-online-stores\u002Fopenai-feed-link.webp",[21,240,241],{},"You don't have to advertise every product. With filters you can choose which products go into the feed, for example leaving out products that are out of stock or have a low margin.",[21,243,244],{},"Templates work on this channel too. You can apply the same designed product images you use on Google and Meta to the photos you send OpenAI, and preview them in Feedr before they go out. Since your ads are built from the photos in your feed, those designed images are what people see in your ads.",[21,246,247,248],{},"Read the step by step guide to ",[58,249,252],{"href":250,"rel":251},"https:\u002F\u002Fhelp.feedr.com\u002Ffeed-management\u002Fthe-basics\u002Fhow-to-create-an-openai-feed",[193],"creating an OpenAI feed →",[28,254,256],{"id":255},"if-chatgpt-ads-isnt-open-to-you-yet","If ChatGPT Ads isn't open to you yet",[21,258,259],{},"ChatGPT Ads is new, and OpenAI is opening it up to advertisers and countries in stages. Check in Ads Manager whether it's available for your business. If it isn't yet, it's still worth getting your product data ready now.",[21,261,262],{},"Nothing you do here is wasted. Clear titles, factual descriptions, the right variant links and accurate stock make your products easier to find on Google Shopping, Meta and every other channel you use. When ChatGPT Ads opens up for you, your feed is already in shape and connecting it takes a few minutes.",[28,264,266],{"id":265},"keeping-your-feed-accurate","Keeping your feed accurate",[21,268,269],{},"A feed that was right on the day you set it up can drift. Prices change, products sell out and new ones arrive. Your ads only know what your feed tells them, so the feed has to keep up.",[21,271,272],{},"Feedr keeps the OpenAI feed in step with your store, so price and stock changes in your shop flow into the feed without you exporting anything. It's still worth checking a few products now and then, especially around sales, to make sure the price and stock in your ads match your store.",[21,274,275],{},"If you have questions about getting set up, ask us in the live chat on the website.",[21,277,278,279],{},"Get started with ",[58,280,281],{"href":135},"ChatGPT Ads in Feedr →",{"title":283,"searchDepth":284,"depth":284,"links":285},"",2,[286,287,288,289,290,291,292],{"id":30,"depth":284,"text":31},{"id":43,"depth":284,"text":44},{"id":63,"depth":284,"text":64},{"id":139,"depth":284,"text":140},{"id":197,"depth":284,"text":198},{"id":255,"depth":284,"text":256},{"id":265,"depth":284,"text":266},"2026-09-27T09:00:00+02:00","Learn how to advertise your products in ChatGPT Ads: how product ads in ChatGPT work, what your product feed needs and how to set it up with Feedr.",false,"md",null,"More shoppers now ask ChatGPT what to buy. Here's how to show them your products with ChatGPT Ads, from the details your feed needs to connecting it to Ads Manager.",{},true,"\u002Fblog\u002Fchatgpt-ads-for-online-stores",[303,304,305],"what-is-a-product-feed","whats-new-in-feedr-august-and-september-2026","how-to-optimize-your-google-shopping-product-titles",{"title":15,"description":294},"blog\u002F2026-09-27-chatgpt-ads-for-online-stores",[309,310,311],"product-feeds","catalog-ads","chatgpt","BECnSWMzZvISTEHT921rZX8s_pAgom6_tYEPBca1Xv4",[314,315,318],{"title":8,"path":9},{"title":316,"path":317},"What's New in Feedr - August and September 2026","\u002Fblog\u002Fwhats-new-in-feedr-august-and-september-2026",{"title":11,"path":12},1790598868083]